Label Size Guide – Know how to Choose the Right Label Size for your Products

Choosing the appropriate label size for bottled products is an essential component of product packaging and branding. Thereby, they will take these factors into account so that it is labels that help products get more presentable and important details well represented.

Factors to Consider when Choosing a Label Size

Label Size and Dimensions
Label Size and Dimensions

Size and Shape of the Bottle

The choice of label size is mainly determined by the dimensions of the bottle. The labels also need to be sensitive to the volumetric shape of the bottle, without wrinkling or overhanging the glass surface. Each bottle shape would require a specially designed label size that has the proper adhesion to ensure an appropriate aesthetic.

You can learn more about bottle labeling machine.

Information to Include on the Label

The volume of data as well as the type of information that is to be part of the label may lower the option for miniaturization.

Remember, you must consider the issue of readability versus space economy is accidental. It must be able to host the mandatory data, like the name of the product, ingredients, and warning labels, and still offer enough space for branding.

Label Dimensions
Label Dimensions

Desired Look of the Label

The visual appeal of packaging is highly dependent on the size of the label, so choosing the right size for it is very important. Label design should show the label’s set-up and match branding and product positioning.

Additionally, the size of the font and the graphics, along with the whitespace, are the parameters that define the visual attention and readability of the label, in turn influencing the size and the setup.

Type of Labeling Material

Label sizing and power are among the factors that dictate the materials to choose for product labels. The ability of adhesion, durability, and flexibility may be different with the diverse materials, making the label-less or more suitable for the bottle’s surface.

The material thickness and finish restrict the printer’s quality and the final look of the label. Labeling systems have to be designed in such a way that they are compatible with printing techniques and withstand environmental conditions for optimal label performance.

Detailed Steps for Determining the Optimal Label Size

Bottle with Label
Bottle with Label

Measure the Bottle Dimensions

Start by finding the right measure of the bottle’s height, circumference, and any other shape that may differ, such as slopes or indents. These refer to the sizes measured for choosing a label that fits perfectly and additionally adds to the visual appeal of the bottle.

Besides, the measurement of the bottle becomes more complex when it has curves, indentations, or other irregularities to consider. These features may also require you to measure them to make sure the label will lie down smoothly without distortions.

Determine the Label Coverage Area

Measure any part of the bottle lid to which you plan to apply this label. This will look at whether the label completely wraps around the circumference or if it only covers a portion of it. By adding these data, we can determine the proper dimensions for the label. Determine if the label goes to the front, or back, or if it is applied on both sides of the bottle. Find out the exposed surfaces that can give maximum visibility and provide homogeneous key information.

Consider Design Elements and the Required Information

The package should be assessed according to the design components, including the marking and what information is essential to signify the product. It is the case that the aesthetic attractiveness of content has to go side by side with informative content to achieve successful communication and brand recognition.

Bring in the specific demographic of the target audience who would be the focus of your design, and make sure that it fits in with their choices and expectations.

Aim to create a design that is both creative and practical to achieve a beautiful appearance using color schemes and logos, as well as imply honesty and reliability.

Select the Appropriate Label Size Based on Measurements and Requirements

Based on bottle size, application of the label, and design requirements, let us select the label size to satisfy all the requirements.

Make sure the chosen size, where the design and signage are visible, fits the product, thus making booklets and file folders more presentable.

Always be prepared to make some alterations now and then to make certain the label fits easily and has its desired impact on the visual impact.

How to Create a Mockup of Your Label

Mock up Label
Mockup Label

Make sure the above-mentioned basic accessories are available like label design, bottle template, cutting device, glue, and printer. Lastly, you have to pick a digital sample of your label. You can even apply Adobe Photoshop software to obtain the exact size of the label.

Select a print option that best suits the label sample you are designing using the sheet of paper. The setting of the label must comply with dimensions and code specifications.

Imagine that you are paying attention to what you are doing to avoid inaccurate trimming. Give the label mockup a check to confirm that it is not too small and that the product details to be displayed on the label are adequate.

Regulations That Apply to Bottle Labeling

The Food and Drug Administration (FDA) legally binds the labels on food and beverage products, including bottled products, to be clear, accurate, and informative.

An indication of label size may include the minimum font size for particular information, like an ingredient list or nutrition facts, among others, to ensure readability.

When it comes to wine, beer, and spirit labeling in the U.S., it is the TTB that asks brewers to put labels right. Label size requirements might demand particular specifications concerning the location and visibility of the obligatory information, such as alcohol content, health warnings, and brand indications.

The European Union’s Food Information for Consumers Regulation (EU FIC) determines requirements for the labeling of food and beverage products sold in the EU.

The smallest label size may require a minimum font size for compulsory data such as the list of allergens, nutritional values, and product names to keep them easily readable. Label size requirements facilitate the visibility of these warnings because they can potentially be prominent to consumers.

Plus, certain areas might have separate labeling codes, which are normally regulated by industrial associations and companies. These standards might include label size regulations for uniformity within the industry and also to ensure compliance with the accepted practices of the sector.


Label selection for bottled products requires the analysis of many different factors, such as bottle measurement, label coverage area, design elements, and more. This is done by using a systematic approach that covers measuring bottle dimensions, determining label coverage area, considering design elements, and the information needed.

At LOM we offer a range of labeling machines that can work with a wide range of label sizes. Whether you are looking for Manual Labeling Machine, Semi-automatic Labeling Machine, or Automatic Labeling Machine, LOM is your trusted supplier in China.

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